Historic Black Enterprise Magazine Covers: November, 1993

Check out this historic cover with Joan B. and Joan M. Johnson who sold Johnson Products Co.

The sale of Johnson Products Co., the hair care products company known for Ultra Sheen and Gentle Treatment, to IVAX Corp. for $67 million inspired the feature, “Should We Sell Our Firms to Whites?”

By the mid-1990s, most of the largest black-owned hair care companies — among the largest employers of African Americans and BE 100s mainstays — were acquired by majority firms with vast capital reserves, huge marketing budgets and a more expansive distribution network.