The items, which are geared towards encouraging kids to develop skills in science, technology, engineering and math, is an effort by Amazon to meet the growing demands of parents for educational toys. The online retailer notes that not only are STEM toys a “hot trend” in education, but they were also the second-most visited section and the second highest in terms of sales volume on Amazon’s 2014 Holiday Toy List.
The goal of the site is to make it easier for parents to discover, search and buy these items from Amazon. The new site, which is live now at Amazon.com/stem, explains what STEM means to those who are unfamiliar, and why the selected toys were chosen for the site. In a Pinterest-like layout with thumbnail images, the toys are grouped into categories like “Tops Picks in Robots & Programming Toys,” “Top Picks in Chemistry & Physics,” and many more. Parents are even able to filter the toys by age range and “Editor’s Picks.”
Amazon’s launch of a STEM toy shop is not the first time the retailer has created an online storefront to meet the growing demands of its consumers. In the past, it launched an “Exclusives” shop that features new innovations, and a “Smart Home” store and a 3D printing store.
Source: Tech Crunch