Social media has now become a necessary force in the business world today. No longer can businesses afford to ignore its impact or value. When there’s a need, there’s a job to be filled, and in the arena of social media employment, the sky’s the limit.
If you’re great with words, marketing and savvy on the Web, these are the hot jobs for you:
1. Search engine optimization (SEO) specialist
Companies want to be visible to potential and current customers. To do so, SEO specialists are essential. SEO specialists wear many different hats, each of which are designed to boost website rankings within relevant search results.
This job involves analyzing websites, testing different marketing techniques and creating new quality content. SEO specialists also use social media websites to market new content. In an age where digital technology outperforms print sources, social media is a quick way to spread more than status updates and commercial information.
SEO specialist positions often require a bachelor’s degree and at least one to three years of Web experience. Knowledge in HTML, CSS and blogging is a plus.
Approximate annual salary: $69,000
2. Social media strategist
Social media strategists work on creating a public profile for companies, allowing them to interact freely with customers on social media sites. Though posts are about company services and products, these business social media accounts help develop an interactive business-customer relationship.
It’s marketing by humanizing a company through online social interactions. The more social media followers a company has, the more their products and services are recognized.
Social media strategist positions often require a bachelor’s degree and two years of previous work experience in social media marketing.
Approximate annual salary: $61,000