Is Your Brand Bold, Beautiful, & Determined?

It may be trite but it is very true: First impressions are everything

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Branding is an overused word. How do you create the perfect brand – in life and in business? By being a bold dreamer?

Branding is simply a consistent feeling, image, and experience desired from a product conveyed to the general public. Basically, you – the entrepreneur – are the brand. The minute someone interfaces with you, they are deciding if they should do business with your brand based on their perception of you. Is your message big, bold, and beautiful? It may be trite but it is very true: First impressions are everything.

Over time, we all go through brand re-invention (strategizing, tweaking, and shedding), hopefully becoming mo’ better. While watching the Golden Globe Awards in January and seeing the re-invention of Brand Mo’Nique, I was truly inspired by her authenticity.

She has shown her versatility since the beginning of her career. From stand-up comedian, to wise-cracking actress, author, producer, late-night host, and now Oscar-nominated actress. Her passion has remained steady and consistent with her best-selling book, Skinny Women Are Evil: Notes of a Big Girl in a Small-Minded World, even as she (now) approaches a more svelte model of herself. Brand Mo’Nique has never wavered on authenticity, she simply made adjustments along the way – while playing by her rules.

Monique is a great symbol of what it means to be a dreamer. Dreams should be big, bold, and beautiful. In a recent acceptance speech, Mo’Nique talked about being 14 years old and dreaming of becoming a star. Her speech underscores what I have always believed — the bigger the dream, the more successful the brand.

Start dreaming big and bold today:

1. Dreams don’t happen overnight. It takes heart, persistence, money, and blessings to make one’s dream become a reality.

2. Dreams must be gargantuan. It’s not acceptable to just dream. Your dream must be out of this world so that when you tell people about them — they laugh. If your peers are not laughing then you are dreaming too small.

3. Dreams only flourish with confidence. Mo’Nique boldly has set the path of what it means to be bold, bright, and ambitious. Consider this – Mo’Nique refused to participate in the required Hollywood schmooze-fest (in order to secure an Oscar nomination for her role in Precious: Based on the Novel Push by Sapphire) and still received the nod. It’s okay to play by your rules.

4. Dreams must have clarity. Know what you want, how you want it, and with whom you want it. When you ask, you will receive. Make certain you are asking wisely.

5. Dreams are ordained. Tap into a higher spirit and simply believe.

6. Dreams have vampires. Stay away from those who can seek to rob you of your chance/opportunity. Keep the haters at bay.

7. Dream in color. Mo’Nique saw her moment and now she can actively participate.

Dreaming big is only one step of Brand You. In the coming weeks, I’ll talk about strategies for putting those dreams into action.

What are your next steps to making your brand bold, bright, and ambitious? I want to hear from you.

Karen Taylor Bass, The PR Expert, provides entrepreneurs, corporations, and mompreneurs with essential branding, marketing, and public relations coaching; and

  • Lacey!

    Great Advice! Thank YOU!
    I truly appreciate this Karen Taylor Bass!
    I celebrate YOU!


      You are most welcome Ms. Lacey! Continue to empower and impact young women.

  • Lacey!

    My next steps are to deliver Celebrate HER Now! with Lacey C. Clark!, a 30-60 second empowerment tip series for moms and their teen daughters or for the teen girls and young women themselves. I intend for “Celebrate HER Now!” to be sponsored by a major corporation and aired (radio or tv) on a major network (TVone, BET, Radio One, Clear Channel).
    I am this generation’s EMPOWERMENT MOGUL! YES!
    My motto: Love, honor and CELEBRATE YOU!
    Celebrate ME Now!
    I need Sponsorship Now!

  • Inspirational and well-written Karen. I especially like #5. Dreams are ordained.


      Looking forward to hearing and seeing great things about your brand. Thank you,.

  • Felicia

    Karen – well said. What a great correlation between understanding your moment in time, daring to dream, branding who you are and authentically being who you are. This artlice shows what is possible when you believe in the beauty of your dreams. Thanks for reminding us to dream BIG.


      We are all guilty of not dreaming — let’s make certain we break the cycle. Thanks for the love.

  • Wendy

    Karen, Thank you so much for this. I absolutely luv it, especially #s 3, 5 & 6. Keep up the brilliant work. I look forward to the forthcoming strategies. Be Well!!!


      Thank you for your energy. I plan on shedding light on how entrepreneurs can take their game to
      the next level on a strategic budget. Please continue to read the blog and share.

  • Erin

    Karen, this is great. Love it!

    I also found nice additional depth to the thought processes of Mo’Nique in this interview with her:


      I love the article — thanks for sharing. Mo’Nique is one B-A-D cookie. She personifies the meaning
      of thinking out the box.

  • Thoroughly ENJOYED reading “Is Your Brand Bold, Beautiful, & Determined?”! My eyes teared up! My heart fluttered and almost skipped a beat, because your writing touched my soul! When I tell people that I am going to be the next #1 rated nationally syndicated TV talk show host,when oprah steps down Sept 2011; several of them laughed. Most do not, because they know my faith and my gifting as a TV talk show host and empowerment speaker. So thanks a million for sharing encouragement and empowerment through your writing.



      It was great to speak with you. I look forward to watching you on TV — syndication here you come.

  • Karen, I needed to hear that. They told me I could not change the American Justice System. They told me it just can’t be done. I started an organization a year ago… Project L.I.F.T., (Legal Initiative For Teens) and we are making progress, one child at a time. I will continue to be bold, and I will continue to pray that God will lead my path. Please take time to visit our site, share with me what other steps should be taken. The change that we all so much seek in our country must be done by working together.

    Thank you again for your words. I hope to hear from you.

    • Chris, congrats on all that you are doing. I love your site. Continue to read my post and use all
      the PR/Branding/Marketing tips to get your service out there.

  • Karen, you are on point as always, glad to see you writing for BE hope that continues on a regular basis. This is timely advice that I’ve been putting into action this year. Nice affirmation.

    • Maurice, I see how your brand is growing. That’s awesome … continue to market your service and

  • Karen, my next steps in making my brand bold, bright, and ambitious is:

    1. Keeping my faith empowered by hopes

    2. Letting the Lord take my imagination to hights I could only imagine (truly)

    3. I am young but have taken the wisdom from the elders whom founded Credit, to form my company and it shall be a life, also history changer for all the nation to come

    4. I know whos child I am, what I want, and how to obtain it. I will not quit untill it is conquered

    5. Continuing the branding of the Brand

    • Thank you so much for sending me your steps. Continue to bold, bright and determined with your
      brand. Let’s empower together.

  • Love this. You are on the money on this one. Tweeted this out and put you on facebook too. YOU ROCK. Brand your BEST life. Live it. Do it. Brand it.

    • Thank for the love sistah. You are such a great supporter Branding Superstar Coach at Ministry
      Marketing Solutions.

  • Ayanna


    My dreams are most definitely BIG, BOLD, BEAUTIFUL, BRIGHT and AMBITIOUS!
    My next step is to create my vision book. It’s my visual scrapbook of ideas and creative passions, colorfully outlined to detail the brand of ME! This is my way of getting my ideas out of my head and onto paper and one more step closer to reality. Thanks for sharing and inspiring! Many blessings you all of US!

  • Great article! I take that with no grains of salt!

  • CJ

    Ms. Bass, this is a great read, and also inspiring. I’m a 30 year VP of a large automotive group in the DC Metro Area and I am currently working on a business plan to create a late model used car retail chain geared to Urban America. Being unique and offering real value to lure potential buyers from competitor’s is the toughest challenge, but my team and I have some unique insight and ideas, and most of all we want to create environment that educates consumers, rather than take advantage of them. Articles like this really remind me building my brand and what we still stand for early is vital to long term success.