How I Found My Opportunity

Freelancer turns social networking into dollars

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Aliya S. King worked as a freelance writer for nearly 10 years, but six months ago, she saw an opportunity she could not pass up–a Craigslist posting that asked for a social media Web manager for Iced Media, an online marketing and research company based in New York City.

She was apprehensive at first since the job was essentially marketing. But she tapped into her experience of blogging and maintaining profiles on Facebook and Twitter to go after the position, which she was offered immediately following an interview.

For three hours a day, King manages the Facebook, Twitter, YouTube and Flickr accounts for one of Iced Media’s clients, a publicly traded restaurant that has over 500 locations across the northeastern coast. She interacts with customers about their experience with the restaurant, seeks out videos posted about the restaurant, and checks and responds to new postings. Every week, she reports each site’s activity to Iced Media and offers suggestions on how the restaurant can better interact with customers.

Opportunities like King’s have certainly become in demand with companies like Ford Motor Company, Starbucks, Dell, and Home Depot, assembling social media teams. In a report conducted this year by Equation Research, a research execution and strategy firm that works with Fortune 1000 brands, advertising and public relation agencies, out of 1,469 respondents, at least 50 percent of brand companies with less than or more than 50 employees are using social media in their marketing activity.

“It’s important for companies to get involved because social networking allows us to meet the consumer in real time. It’s really about building relationships,” notes Gwen Peake, global digital communications manager at Ford Motor Company.

Since social networking is originally a personal exchange of information, King admits there is sometimes a tug-of-war over representing the company and infusing her own views. She says it’s not easy convincing people to follow a corporate entity but succeeds in doing so by remaining personable and eliminating corporate lingo.
“I have to find this really fine line that it’s not all about me–I’m working for the client but I’m me also,” King says. The opportunity has proven to work well for her, who has grown the restaurant’s Twitter following from 70 to a little more than 1,500.

A job as in social media requires more than having a Facebook or Twitter profile. There are several skills needed:

–Analytical thinking
–Ability to use brand monitoring tools
–Knack for establishing and maintain relationships
–Ability to engage with and communicate on behalf of your audience
–Knowledge about the company’s culture and industry

“I think social media is a great place to search for employment,” King says. “You follow people in your industry and you will be more informed in general.”

She adds, “When I do hear about jobs, I tend to think of people I know via Twitter [and] Facebook, so it’s good to be connected.”

    Amit Kumar Sinha
    ? (+91) 9770181629, 9835985230 ?
    Add. – S/o Shri Ashok Kumar Sinha
    Bhurkunda Hopital Colony, Bhurkunda Dist.- Ramgarh (Jharkhand)- 829106

    To be part of an organization that provides an opportunity for a challenging role in mining/service organization where my Knowledge and experience can be efficiently utilized.

    Summary Skills
    Intend to build a career with leading corporate Environment
    • Good Understanding of Managerial Practices
    • Good Understanding of Management Information Systems.
    • Exposure to MS Office 2003 & 2007 Package (MS Word, Excel, Power Point).
    • Team Player, Hard Working and Result Oriented.

    Major/ Present course working in M.B.A (P.M.) Program

    Managerial Law, Corporate Finance, Marketing Excellence, Statistical Management, Current Trends in Finance, Corporate Law, Human Resources Management, Distance Learning from Alagappa University (2008-10).

    Total Industrial Exp. / Present Status

    Working as Personnel Assistant & Computer Operator in HR Department in Karwahi Open Cast Coal Mine, Tamnar, of M/s Sarda Energy & Minerals Limited earlier known as “Raipur Alloys & Steel Limited from 28th October, 2008, Raigarh (C.G.) and recently I have also completed the PGCM from XISS (Xavier institute of Social Services), Ranchi (2007- 08). & also doing Personal Management of Distance Learning from Alagappa University (2008-10).

    • 10th – J.S.E.B, RANCHI from BHURKUNDA HIGH SCHOOL with IInd Div in 2002
    • I. SC(Math) – J.A.C, RANCHI from BHURKUNDA J.M.COLLEGE with IInd Div in 2004
    • BA (POL. SC.)—MARWARI COLLEGE from RANCHI UNIVERSITY with IInd Div in 2007

    Professional Qualification

    • One year full time PGCM (Post Graduate Certificate Course in Management) from XISS (Xavier Institute of Social Service) – Ranchi. 2007-08.

    1st SEM. Ranchi Professional Full Time 64% 1st

    2nd SEM —- ————– 64% 1st

    • Company profile presentation of Aditya Birla, Hindalco on Supply Chain Management.

    Project Experience

    • Organization :- CARE INDIA
    • Duration :- one month training

    Personal Information

    Name : Amit Kumar Sinha
    Father’s Name : Sri Ashok Kumar Sinha
    Date of Birth : 26th Dec, 1986
    Sex : Male
    Martial Status : Unmarried
    Nationality : Indian
    Language Known : Hindi, English, Regional Language.

    Address : S/o- Sri Ashok Kumar Sinha

    Bhurkunda Hospital Colony
    Dist- Ramgarh (Jharkhand) – 829106

    Working Experience : As Personnel Assistant in H.R. Department

    Salary :- Rs. 8.9 Thousand PM with free Accommodation

    I hereby declare that the above information is correct to the best of my knowledge and belief. I have not suppressed any material or factual information in the above statement.

    Place:- Raigarh
    Date :- (AMIT KUMAR SINHA)

  • What’s up everyone, I’m new to the forum and just wanted to say hey. Hopefully I posted this in the right section!

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