Study: Assertive Black Women Fare Better as Leaders

Quality often frowned upon can be used as an asset

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So finally what was once seen as a negative quality can be used to one’s advantage. A recent study by scholars at Duke University and Northwestern University found that assertive black women face less backlash than assertive white women because black women are expected to have strong personalities, something often seen as more of a hindrance than a tool for advancement.

The researchers go on to say that this can be used to their advantage if exhibited in the right manner in the workplace. The researchers also suggest that the “angry black woman” stereotype can be turned into a major asset in making power plays in business, since many of the respondents surveyed in the study saw direct and aggressive leadership coming from white men and black women as a positive thing.

Read more at Madame Noire …

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